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Laruna Optional add-on · Site care & support
Site Freshness & SEO

Keep your site current — and found — without thinking about it.

A read-only check that watches your site the way a search engine and a visitor would, scores its health out of 100, and hands you a prioritised, plain-English list of what’s stale, broken or hurting your ranking.

● Coming soon · read-only Site Health audit built (freshness · broken links · on-page SEO · performance) · in-app dashboard, scheduling + drafted fixes next
In short

A read-only check that watches your site the way a search engine and a visitor would, scores its health out of 100, and hands you a prioritised, plain-English list of what’s stale, broken or hurting your ranking. It never touches your live site — any fix is drafted for your one-tap approval. The audit engine is built; the in-app dashboard, scheduling and drafted fixes are next.

The problem: A site that was great at launch slowly dates — new competitors, changed search terms, stale content, a broken link nobody noticed — and you’re too busy running the business to spot it until rankings slip.

How it works

Check, score, recommend — read-only, never touching your live site.

1

Checks

It loads your own pages like a search engine would and runs deterministic checks — content freshness, broken links, on-page SEO (titles, meta, headings, alt text, canonical, sitemap, structured data) and performance signals.

2

Scores

You get a Site Health score out of 100 you can watch over time — the same site scores the same every run, so a change in the number means a real change on the site.

3

Recommends

A short, prioritised list of specific fixes — the exact page, what’s wrong, and how to fix it. Any change is drafted for your one-tap approval; nothing is published on its own.

Read-only crawlyour own siteDeterministic checksfreshness · links · SEO · speedSite Health scoreout of 100, trendedPrioritised fixesapplied on approval

Exactly what we do

What a senior SEO / technical consultant runs through — automated, on every page, continuously. Honest about what’s live versus needs your Google accounts connected.

Technical & crawlability

  • Indexability audit — noindex/nofollow flags, orphan pages, crawl depth, robots.txt rules.
  • robots.txt & sitemap.xml — present, valid and matching the live pages.
  • Canonical tags — missing, conflicting or non-self-referencing.
  • Broken links & redirects — internal + external 404s, redirect chains, mixed-content, HTTP→HTTPS.

On-page SEO (every page)

  • Title tags — presence, length, duplication, keyword relevance.
  • Meta descriptions — presence, length, duplication.
  • Heading structure — single H1, logical H2–H6 hierarchy.
  • Image alt-text coverage.
  • Structured data / schema.org — Organization, LocalBusiness, Breadcrumb, Service/Product, FAQ — plus Google rich-result eligibility.
  • Open Graph / Twitter cards — social share previews.

Performance (real Lighthouse, per page)

  • Core Web Vitals — LCP, CLS, INP, plus real-user field data where Google has it.
  • Page weight & render-blocking — image optimisation and mobile-friendliness.

Content, rankings & local

  • Content freshness — last-updated age, thin/duplicate pages, stale offers or prices.
  • Rankings & traffic — real queries, impressions, clicks and position from Search Console + GA4. Connect your Google
  • Local SEO — Google Business Profile completeness, NAP consistency, reviews and local visibility. Connect your Google
  • Backlinks & competitors — referring domains, new/lost links, keyword-gap and rank tracking; Ahrefs/SEMrush-grade depth on request. Premium

How it’s delivered

  • Site Health 0–100 — scored, trended, prioritised by impact × effort, with drafted fixes you approve — we never change your live site without your one-tap sign-off.
  • In-app dashboard, scheduling & drafted fixes — the read-only audit engine is built; these are next. Rolling out

What it means for you

Never quietly datesRegular checks catch stale content, broken links and SEO drift before they cost you traffic.
A score you can trustThe Site Health number is built from real, deterministic checks — stable run-over-run, so it moves only when your site does.
Clear, prioritised fixesThe exact page, the issue, and the fix — ordered by impact, no jargon, no data dump.
It never touches your live siteThe check is read-only. Any change is drafted for your say-so — nothing is published without your approval.

You’re always in control

Opt-inoff by default
Read-onlylooks, can't touch
Revocableyour kill switch
Auditedevery check logged
You approvenothing publishes alone

Stay current without lifting a finger.

A read-only Site Health check that scores your site and lists the fixes that matter, with any change applied only on your approval — so your site keeps earning its keep.

Coming soon as a recurring add-on · the read-only audit engine is built · off unless you enable it, scoped to your own site, revocable and audited.
Laruna · Melbourne, Australia · All offerings · You stay in charge of the decisions that matter.